I work with early-stage SaaS companies to build the revenue engine that turns a great product into signed contracts.
Who this is for
I work best with early-stage SaaS founders who have a product people want to buy, but don't yet have a structured, repeatable way to find and close the right customers.
You've built something people want. Now you need a structured way to find and close more of them.
You're selling โ but it's all founder-led and inconsistent. There's no process, and it shows.
You have traction and you're ready to grow. You need someone to build the engine before you hire the team.
How I work
Get crystal clear on exactly who you're selling to, why they buy, and where to find them.
Define how you'll reach the market โ your positioning, channels, and the story that makes the right customers say yes.
Set up the right tools and workflows so your team spends time selling, not on admin.
Create the outreach strategy โ messaging, sequences, and channels that actually get responses.
Identify the partners and integrations that bring customers to you without ad spend.
Document everything so the system keeps working โ and you can hand it off or hire into it.
Most early-stage SaaS companies think they know who they're selling to. They have a guess. The first job is to pressure-test that guess against real buying behaviour โ who has actually paid, why they bought, and what situation they were in right before they found you.
Track record
"His ability to understand a business, meet their needs, and exceed their expectations at an enterprise level is impressive โ and is the main reason why I still frequently lean on Gabe for guidance and advice."
โ Braydon Parks, Client ยท Insurance Sales Leader
"Gabe is the best door opener in the industry. His ability to take action when things aren't clear is what makes him such a successful sales professional."
โ Karniel Shuster, Former Colleague
"I had the pleasure of first hiring Gabe โ instantly I became a fan. He doesn't get fazed easily, and understands that the more you put into it, the more you get out of it."
โ Ciaran Lebrun, Former Manager ยท Senior Account Executive, B2B SaaS
Engagements
Most engagements start with an audit. Pricing is shared on our first call.
Business Development Audit
A focused 2-week deep dive. Full review of who you're selling to, where your pipeline is breaking down, partnership opportunities, and outreach strategy โ delivered as a written roadmap you keep forever.
Business Development Retainer
Ongoing partnership โ I become your embedded business development lead. Strategy, outreach, partnerships, and sales pipeline management on a flexible monthly basis.
Custom Engagement
Not sure which fits? Some clients need a one-time strategy session, a specific deliverable, or a short-term project. Let's figure out what makes sense for where you are.
Book a free 20-minute call. I'll ask a few questions about where you are with sales and give you honest feedback โ no pitch.
Book a free call โ