Fractional Business Development Consulting

Your SaaS startup has a great product.
Now let's build the business development engine to sell it.

I work with early-stage construction tech and hospitality SaaS companies to build their first repeatable business development motion — from ICP clarity to signed contracts.

Book a free 20-min call See how I work →
Gabe Forsyth
7+ Years in Business Development
Enterprise Full-cycle deal experience
SaaS Vertical SaaS specialist

Who this is for

You've built something real. Business development shouldn't be the bottleneck.

I work best with founders past product-market fit who don't yet have a structured, repeatable way to find and close the right customers.

🏗

Construction tech SaaS

Seed to Series B. Technical founders who need a business development partner, not another junior rep.

🏨

Hospitality tech SaaS

Operator-focused platforms looking to move upmarket or build a partnership channel.

⚡

Vertical SaaS (other)

Solving a specific industry problem and need business development firepower? Let's talk.

How I work

The 5-step business development engine

  • 01

    ICP clarity

    Define exactly who you're selling to, why they buy, and where to find them.

  • 02

    Pipeline architecture

    Build the outbound motion — messaging, sequences, and channels that convert.

  • 03

    Partnership mapping

    Identify integration and channel partners that accelerate deal flow.

  • 04

    Deal qualification

    Build a framework so your team stops chasing the wrong opportunities.

  • 05

    Repeatable motion

    Document everything so the system runs without me — and you can hire into it.

Step 01

ICP clarity

Most early-stage SaaS companies think they know their ICP. They have a hypothesis. The first job of business development is to pressure-test that against real buying behaviour — who has actually paid, why they bought, and what trigger event predicts a fast close.

Track record

"His ability to understand a business, meet their needs, and exceed their expectations at an enterprise level is impressive — and is the main reason why I still frequently lean on Gabe for guidance and advice."

— Braydon Parks, Client · Insurance Sales Leader

"Gabe is the best door opener in the industry. His ability to take action when things aren't clear is what makes him such a successful sales professional."

— Karniel Shuster, Former Colleague

"I had the pleasure of first hiring Gabe — instantly I became a fan. He doesn't get fazed easily, and understands that the more you put into it, the more you get out of it."

— Ciaran Lebrun, Former Manager · Senior AE, B2B SaaS

7+ years Building business development at SaaS companies
Full-cycle Enterprise deal experience, outbound to close
3× promoted BDR → Manager → Director at one company
Toronto, ON Working with teams across North America

Engagements

Two ways to work together

Start with the audit. Most clients move to a retainer.

Start here

Business Development Audit

A focused 2-week sprint. Full diagnosis of your ICP, pipeline gaps, partnership opportunities, and outreach strategy — delivered as a written roadmap.

$2,000

CAD · flat fee

Most popular

Fractional Business Development Retainer

Ongoing partnership — 15–20 hrs/month. I become your embedded business development lead: strategy, outreach, partnerships, and pipeline management.

$3,000–4,500

CAD · per month

Not sure if you need this yet?

Book a free 20-minute call. I'll ask a few questions about where you're at with business development and give you honest feedback — no pitch.

Book a free call →